PRIVACY POLICY

Last updated: 4 November 2026

1. Introduction

Welcome to Axone Ltd.

At Axone Ltd (“we”, “us”, “our” or “the Company”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, request a quotation or use our services.

Axone Ltd is a London-based creative agency specialising in website design, website development, graphic design, branding and digital creative services.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you acknowledge that you have read this Privacy Policy.

2. Information We Collect

We may collect and process the following types of personal information:

Personal Identification Information

Full name.
Business name or company name.
Email address.
Telephone number.
Business address.
Other contact information you voluntarily provide.

Enquiry and Communication Information

Messages submitted through our website contact forms.
Emails and correspondence.
Project enquiries and quotation requests.
Information about your business requirements.
Feedback, reviews and communications relating to our services.

Project Information

When working with clients, we may collect information necessary to provide our services, including:

Business details.
Website content and materials.
Branding and design requirements.
Images, documents and other supplied files.
Project specifications and feedback.

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

IP address.
Browser type and version.
Device information.
Operating system.
Website usage information.
Pages visited and time spent on our website.
Referring website addresses.

This information may be collected through cookies and similar technologies, subject to applicable consent requirements.

3. How We Collect Your Information

We collect personal information through several methods, including:

When you contact us by email.
When you complete a contact or enquiry form.
When you request a quotation.
When you purchase or use our services.
When you communicate with us regarding a project.
When you subscribe to marketing communications.
When you browse or interact with our website.
Through cookies and analytics technologies, where permitted.

We may also receive information from third-party service providers where this is lawful and necessary for our business operations.

4. How We Use Your Information

Axone Ltd uses personal information for legitimate business purposes, including:

Responding to enquiries and customer requests.
Preparing quotations and proposals.
Providing website design and development services.
Providing graphic design and branding services.
Managing client projects.
Communicating project updates.
Processing payments and invoices.
Providing customer support.
Improving our website and services.
Maintaining website security.
Meeting legal and regulatory obligations.
Sending marketing communications where we have the appropriate permission or other lawful basis.

We will only use personal information where we have a valid legal basis for doing so.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases when processing personal information:

Consent: Where you have given us permission to use your personal information for a specific purpose, such as certain marketing communications or non-essential cookies.

Contract: Where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these interests do not override your fundamental rights and freedoms.

Legal Obligation: Where we need to process information to comply with applicable laws and regulations.

You may withdraw consent at any time where consent is the legal basis for processing.

6. How We Share Your Information

Axone Ltd does not sell, rent or trade your personal information to third parties.

However, we may share relevant information with trusted third-party service providers where necessary to operate our business and deliver our services.

These may include:

Website hosting providers.
Domain registration providers.
Email and communication service providers.
Payment processing companies.
Website analytics providers.
Cloud storage and file-sharing services.
Accounting and professional advisers.
Software and technology providers.

Third parties are only permitted to process personal information where there is an appropriate legal basis and suitable contractual or other safeguards.

We may also disclose personal information where required by law, regulation or a lawful request from an appropriate authority.

7. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access.
Accidental loss.
Misuse.
Disclosure.
Alteration.
Destruction.

These measures may include access controls, secure systems, password protection and appropriate data handling procedures.

Although we take reasonable steps to protect personal information, no method of electronic transmission or storage is completely secure.

We cannot guarantee absolute security of information transmitted over the internet.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected.

Retention periods may vary depending on the type of information and our legal or business requirements.

For example:

General enquiries may be retained for as long as necessary to manage and respond to the enquiry.
Client project information may be retained for the duration of the business relationship and an appropriate period afterwards.
Financial and invoice records may be retained for the period required by applicable tax and accounting legislation.
Marketing information may be retained until you withdraw consent or object to further marketing, as applicable.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors interact with our website.

Cookies are small text files stored on your device.

They may be used for:

Essential Cookies: Necessary for the website to function correctly.

Analytics Cookies: Help us understand website traffic and visitor behaviour.

Functional Cookies: Remember certain preferences and improve website functionality.

Marketing Cookies: May be used to deliver relevant advertising or measure marketing performance.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage your cookie preferences through our website’s cookie settings, where available, or through your browser settings.

Disabling certain cookies may affect website functionality.

10. Your Data Protection Rights

Under UK data protection law, you may have the following rights:

Right of Access: You can request a copy of the personal information we hold about you.

Right to Rectification: You can ask us to correct inaccurate or incomplete personal information.

Right to Erasure: You can request that we delete your personal information in certain circumstances.

Right to Restriction: You can request that we restrict how we use your personal information in certain circumstances.

Right to Data Portability: You can request your personal information in a structured, commonly used and machine-readable format where this right applies.

Right to Object: You can object to certain types of personal data processing, including direct marketing.

Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details provided below.

We may need to verify your identity before responding to a request.

We will respond within the time limits required by applicable data protection law.

11. Marketing Communications

We may occasionally send information about our services, updates, offers or other relevant business communications.

We will only send electronic marketing communications where we have the appropriate consent or another lawful basis under applicable privacy and electronic marketing laws.

You can opt out of marketing communications at any time by:

Clicking the unsubscribe link in our emails, where available.
Contacting us directly at info@axone.co.uk.

Opting out of marketing communications will not affect essential communications relating to services you have purchased or requested.

12. Third-Party Websites

Our website may contain links to external websites, platforms or services.

These third-party websites operate independently and may have their own privacy policies and data protection practices.

Axone Ltd is not responsible for the privacy practices or content of external websites.

We recommend reviewing the privacy policies of any third-party websites you visit.

13. International Data Transfers

Some of our third-party service providers may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, Axone Ltd will take appropriate steps to ensure that the transfer complies with applicable UK data protection legislation.

This may include using UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or other legally recognised safeguards, where applicable.

14. Children’s Privacy

Our website and services are intended for businesses and individuals aged 18 or over.

We do not knowingly collect personal information from children through our website.

If we become aware that we have collected personal information from a child without an appropriate legal basis, we will take reasonable steps to address the situation.

15. Changes to This Privacy Policy

Axone Ltd may update this Privacy Policy from time to time to reflect changes in our business, website functionality, services or legal obligations.

Any updates will be published on this page with a revised “Last updated” date.

We encourage visitors to review this page periodically.

16. Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information or wish to exercise your data protection rights, please contact us:

Company: Axone Ltd
Business Type: Website Design, Development & Graphic Design Agency
Location: London, United Kingdom
Email: info@axone.co.uk
Website: www.axone.co.uk

You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/
Telephone: 0303 123 1113