Developed a flexible marketing strategy with the senior management team, continually adjusting it to meet business and market needs.

Built and managed 2 websites targeting different areas of the business for a cohesive online presence

Improved website visibility through targeted SEO based on business needs and digital research.

Ran ad campaigns on Google, LinkedIn, and Facebook to drive traffic and generate leads.

Created articles, reports, infographics, and case studies to engage the audience and build authority.

Updated the brand’s logo and visual identity while maintaining consistency across all materials.