What really is Automation?
Introduction
Automation in itself is a very vague term, let’s have a look at what this means for businesses and their founders.
Big 3 value adds:
- Saves on time
- Saves on money
- Something creative that separates you from the competition
As a starting point automation consists of one or more of the above, this makes automation sound amazing… in theory.
But theory will only get us so far, we need to put it to work in practice. Now what does this look like?
Wow factor
When you first tried ChatGPT you were probably a bit sceptical, maybe you were one of the earlier users and were just curious, perhaps you joined a little later to see for yourself what the commotion was all about.
But once you started using it you became a little impressed, you could see right then how it could save your time, how it could simplify your day-to-day tasks, you could extrapolate to how this would only get bigger and better as the technology progresses.
This is the “Wow” factor, this is automation in practice with the application of AI – the fastest moving innovative technology we have ever seen.
Application
This is an example of what applying effective automation looks like: we identify a process that is “draining”, this could mean a set of tasks that take up a lot of your time / money , or maybe something that eats away at your mental energy.
We then consider- what would this look like if you could press a single button and the task would take care of itself? This is where we have a few questions to cover:
- Will it be completed to the same quality had I done it?
- How much time / energy / money would it save me?
- What can I replace this time / energy / money with, now that it has been freed up?
You may not be able to answer these questions yourself, that’s why it may be worth getting an insight from someone who understands the technology and can help you answer them. If you’re not sure who you can go to, not to worry! We offer a completely free consultation where you can discuss this with us.
Once you have an idea of what an automation that provides practical value looks like, it’s a matter of implementation and refinement.
Vision
We believe true automation is practical value with the vision that it will only get bigger and better, without this “Wow” factor, it is not automation.
Are chatbots the game changer my business needs?
Introduction
Delivering exceptional customer experiences is no longer a luxury; it’s a necessity. The rise of technology, especially in the form of chatbots, has transformed the way businesses engage with their customers. You might be wondering, “Are chatbots the game changer my business needs?” Let’s delve into the compelling world of chatbots and explore their benefits.
1. Available 24/7, Always On:
Imagine having a customer service representative who never sleeps. That’s what a chatbot offers. It’s available around the clock, answering inquiries, assisting customers, and providing information, regardless of the time zone. This level of availability is a game-changer for businesses looking to cater to a global audience and deliver timely support.
2. Instantaneous Customer Support:
Waiting on hold or for an email response can be frustrating. Chatbots provide real-time responses, helping customers find solutions quickly. They can handle a wide range of queries, from product inquiries to troubleshooting, resulting in happier and more satisfied customers.
3. Cost-Effective:
Chatbots are not just cost-effective; they’re incredibly efficient. They reduce the need for a large customer support team, as they can handle routine queries and tasks, leaving human agents to focus on more complex issues. This cost-saving translates into higher profit margins and lower operational costs.
4. Scalable:
As your business grows, so does the number of customer queries. Chatbots can scale effortlessly to accommodate increasing workloads without the need for additional resources. This flexibility is essential in a dynamic business environment.
5. Personalisation:
Modern chatbots use artificial intelligence and machine learning to analyse customer data. This allows them to provide personalised recommendations, responses, and experiences, creating a strong sense of connection between the business and the customer.
6. Data Collection and Insights:
Chatbots collect valuable data about customer interactions. This data can be used to gain insights into customer behaviour, preferences, and pain points. Businesses can then use these insights to refine their products, services, and marketing strategies.
7. Multichannel Integration:
Chatbots can be integrated across multiple communication channels, including websites, messaging apps, and social media. This omni channel presence ensures that customers can engage with your business through their preferred platform.